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Designing the DSA’s Voting Guidebook in 3 Days

As a designer, I love a good challenge. A recent favorite of mine was working for the DSA on a 3-day deadline.

Download the PDF here

Delegates were about to pick the new leadership body, but were dealing with the unique challenge of needing to represent the true scope of diversity that exists within the democratic socialist left. Charles Lenchner – with People for Bernie – and his team wanted to create a booklet and worksheet to help delegates in the selection process. It would help see at a glance how diverse their choices were before casting their votes.

With the 3-day deadline, we needed to act fast. We had to be agile and adaptive.

The booklet Charles needed had to contain the list of candidates. Each profile would describe them, including a short bio, the region from which they were, their gender, race, and a few other stats that were easy to read for the regular voter with a quick scan.

The worksheet we created would allow to tally up the diversity categories’ totals.  

With such a short deadline, the challenge was not only to deliver on time, but also to design alongside Charles and his team. While we created the actual document, they were putting all the information to be printed in the finished booklet together. For this very reason, we needed to work with live documents, so we worked in Google Docs. That’s how Charles and his team were able to update and edit everything as it was created. I watched their edits in real-time, while I fixed up the formatting and design.

Because Google docs’ styling tools are not as robust as in my software of choice – Adobe InDesign – formatting was a challenge. However, the limitations lent to a clean and very simple design, resulting in an easy-to-read document with clear organization. It wasn’t the most indulgent of designs, but what we lost in flashy graphics, we made up for with time. Thanks to the live documents, we had no back and forths of confusing revisions, so all we had to do was work.

With the magic of Google docs, we were able to create live/editable pie charts of the diversity data with customized style and colors. As the data was updated, transferring the new stats to the pie charts was as easy as, well… pie.

In the nick of time, we called it done. We exported the doc as a pdf and went to print. What a rush! Thanks to this time-constrained challenge, I got to enjoy adapting my process to our client’s specific needs. There are a lot of really great tools out there for us to use. Though I may be more comfortable with a cordless screwdriver, sometimes I need to use a hammer.

Do you have a challenge for Good Good Work? Say hello@goodgoodwork.io

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