We have a design principle here at Good Good Work around taking things slow. Thoughtful design process and careful planning are an investment that yields better products that are often less costly and time-consuming. There are, however, times when you just need a website (and a logo) online in 5 days.
That’s where DSA Praxis was when they came to us, a big conference looming just a week away and no website or even a simple landing page at the ready. A big problem indeed.
DSA Praxis is a group of people running for national leadership positions with the Democratic Socialists of America (DSA). They’ve seen a massive increase in membership over the past year, largely due to Bernie Sanders, the “Democratic Socialist” (guess who’s the top result when you search that term?). This increase in members means a need for new leadership while acknowledging that the group running DSA Praxis needed to rebrand their organization.
After a brief conversation with DSA Praxis we set to work. They needed a platform that was flexible and easy to edit. It also had to be up quickly. Furthermore, Praxis needed a unique logo, a clear marker of their new brand. They would handle the written content and we would source imagery.
Our team set to work on the logo mark and on setting up the website. We decided to go with Squarespace for its ease of setup and ability to edit content quickly. Not having to worry about server setup is great when we’re on these kinds of deadlines.
While this was going on, we were also coaching Praxis around their content. Writing content for the web is a skill that is hard to come by. If we had more time and budget, we would have done more of the copywriting, but in the rush, we could only support Praxis in paring down their paragraphs into sentences and their sentences into tweet-sized snippets. I think they did a wonderful job, considering how much writing they had to trim down.
The logo mark came together through the great (and fast) design of our contributor Julianna Beckert. She managed to come up with three different design options. At the same time, content began to take shape on the website.
Praxis was able to come to a decision based on the three directions we gave them. From there, we could start to pull colors and design elements into the website.
By pulling content from documents Praxis sent us and mixing in descriptive filler text such as “put a short 5-10 word sentence here,” we were able to rapidly develop a layout that worked for the content. Even as ideas and content changed over the few days of development, the outcome went above and beyond our clients’ expectations with the allotted time.
In only a few short days we were able to create a compelling logo mark as well as a beautiful and responsive website for DSA Praxis. Best of all, this rapid development means that the website is live and ready to look at here: dsapraxis.org.
Special thanks to Rebecca Zines for editing.